BA Direct is a digital platform accessible through the internet that allows the communication of the data of the foreign clients who stay in the properties operated by the registered users. This platform is owned by the company BAD - DIGITAL MARKETING, LDA respects individual privacy and values the trust of its users, customers and partners. As such, we are committed to protecting the personal information you share with us. This document describes how we use this information, and the rules for the collection, use and processing of data and information are in accordance with national legislation and the European Data Protection Regulation 2016/679 of the European Parliament and of the Council of April 27, 2016.


Who we are

The BAD - DIGITAL MARKETING, LDA is a joint - stock company that is registered in the commercial registry of Coimbra under the unique number of legal person and registry 515309125, with headquarters in Avenida Dias da Silva, nº 49 - 3000-137 Coimbra, holding a share capital of € 5,000.


Data receipt

By giving us your personal information voluntarily, it will only be accessed by our services, for a maximum period of 10 years (minimum period in which we believe to be reasonable for a potential relationship). Personal information is considered anything that can be used to identify a user, such as name, e-mail address, date of birth, tax number, address, telephone / mobile phone number or other data necessary for the service provided by BA Direct can work properly. Personal data is not created solely by user interaction with the site. Personal data is created through technical processes such as forms of registrations, cookies, analytical data, and incorporation of third parties. We do not automatically record personal information, including your IP address. The registration of the IP addresses that consult the Site serve only for the purpose of statistical analysis of traffic. The data provided will not be transferred to third parties without your prior consent. The users' customer data are provided through a form developed exclusively for the sending of the same to the SEF (Service of Ironmongers and Borders), through web link service to the SIBA (Lodging Information Information System) platform. The data can be queried and deleted by the user after its transmission to the SEF. This possibility allows the user to fulfill his / her duties to erase the data of his / her clients if requested by them.


What rights do you have about your data?

If you have an account with BA Direct, you can ask to receive an export file with the personal data stored on you, including any personal data you have indicated. We also provide, at your request, access, rectification and erasure of personal data. You also have the right to object to the processing of your personal data. If the use of your personal data is based on consent, you have the right to withdraw it, without compromising the validity of the processing of data made up to that moment. Through the Data Protection Officer you can request information about your data, processing, purpose underlying the treatment of the data, its correction or updating as well as erasure, without prejudice to the legislation applicable to the treatment in question.


Update information

If, at any time, you wish to stop receiving emails or other communications sent by BA Direct, or if you have sent personally identifiable information through our platform and would like this information to be deleted from our records, please notify us info@badireto.pt. Correction, change or export of your data is also possible.


Procedures foreseen for data breach

If the personal data we store is subject to any data breach, we have automatic processes with email contact mechanisms to alert the users involved up to a maximum of 72 hours. In addition we have internal reporting systems that monitor security breaches and bug fixes.


Links to Third Party Sites

For courtesy to our visitors, BA Direct contains links to some third party Sites, which we believe may contain useful information. The Privacy Policy presented here does not apply to these Sites, so we strongly advise you to consult their Privacy Policy.



The material contained in the BA Direct, in text and image, is owned by BAD - DIGITAL MARKETING, LDA or third parties; its use is made with the proper authorization of its authors. Unauthorized use constitutes a crime punishable by law. If you have any questions or concerns about how we manage the information, please send us an email to info@badireto.pt.This address is also reserved for the reporting of facts that may in any way infringe any of the rules in this policy, as well as compromise the safety of BA Direct and its normal operation.


View Profile

Any changes made to the Privacy Policy of this platform will be described on this page and may be made at any time. If the change is substantial and has implications for how we use your data, you will be informed by a notice on the BA Direct entry page.


Data Protection Officer

BA Direto has appointed a Data Protection Officer who can be contacted by email at info@badireto.pt or by registered letter with notice of receipt to Av. Dias da Silva nº49 - 3000-137 Coimbra. 


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BA Direct can not be held liable for any damages or damages in civil liability (including, but not limited to, consequential damages, loss of profits and moral damages, caused directly or indirectly) arising out of the use, correct or incorrect use of its Services, electronic sites and its contents by you, including improper access to your computer and your computer system by a third party.


The information disclosed should be considered in its information.


In the services, sites and portals managed by BA Direct there are contents and services made available by third parties, and it is up to them to update them. In this way, BA Direct can not be held responsible for the complete accuracy and timeliness of any information on its sites. Electronic sites may contain links to sites operated by third parties over which it has no control and for which it assumes no responsibility. The visualization of legal provisions in this site, does not exempt the consultation of the legal norms in force, officially approved, published in the original editions and supports (in particular the Diário da República or the Official Journal of the European Union).


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