At ratings and the criticisms are invaluable in any online business.
Managing your own business or using a local accommodation management company, this activity is very dependent on word-of-mouth.
The sharing that guests can make with family, friends and especially other potential guests about the experiences they had in their Accommodation and in their city, not only through word of mouth, but also through reviews in conversations, as the Airbnb, Booking, among others, is the best free marketing you can have.
Increase online reservations at 30%
It is these reviews shared by guests that become one of the main indicators for booking platforms to assign a score to their establishment, thus influencing the choice of future guests.
For this reason, it is very important to ensure that your guests have the best experience possible, in order to leave reviews that encourage others to book their homes.
What can or should we do to create and maintain quality reviews of our accommodation on the booking platforms?
Pre-stay concern
Any guest highly appreciates the ease of communication with the accommodation operator, so you must ensure that the entire check-in process, as well as the arrival at the accommodation location, runs smoothly and that you can answer any questions that may arise.
Cleaning and maintenance of the establishment
Cleanliness is one of the most important points and what is most often mentioned in reviews of Local Accommodation, both positively and negatively.
It is essential to ensure excellent cleanliness in all reservations to keep this score high. Especially between reservations.
Other experience in the area
Increasingly, guests value the experience provided throughout their stay, from the moment of booking until the moment of departure.
You should therefore try to make this period more intense and interesting, giving information about the city, proposing local events or scheduling essential tours.
Even if your guests choose not to, it is a beautiful gesture on your part.
Amenities: Expectations vs. Reality
Please note that your guests came on vacation, paid their amount and hope to find exactly what they “bought” when booking.
Make sure that what you have announced in your accommodation corresponds exactly to reality, especially with regard to available utensils. It is important that in addition to being available, they work correctly.
Check first that everything is in place and that it works correctly, such as a hairdryer, washing machines, iron, ironing board, etc.
Problem solving
No matter how careful you are, there can always be something unforeseen during your guest's stay, so it is very important to always be contactable and available to resolve, in a quick and effective way, any problem that occurs.
Unforeseen circumstances during the stay
There are several unforeseen events that can happen during your stay without counting and that you can do nothing, noise from the street, construction work on the building next door, etc.
We often see these problems mentioned in the comments, so it is recommended that you try to inform the guests in advance of everything that happens around the accommodation, so as not to be caught by surprise.
What differs a good from a bad review is often something that may depend on you and some details that you may have previously considered.
What future guests will be able to read about your property, can make a difference when choosing your home for their vacation, so you should be as helpful and sincere as possible with your guests, ensuring they have the best experience possible during the stay.
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